As a successful business-woman, Julia Titova has faced many challenges throughout her entrepreneurial journey. She has achieved great success, but it has not been easy. She overcame huge challenges having arrived in a foreign country on her own, not knowing the language, with limited finances & resources, with no support and with minimal knowledge in running a business, seeking advice from wherever she could find it. Who knows how this journey might have been accelerated and been less challenging if she had the right support and mentorship from the beginning. Now successfully established, Julia has chosen to give back and provide the support that she did not have starting out; to be a positive role model for other women, especially her younger sisters.

She established the MISS USSR brand in 2012 to help and empower females from the former Soviet Union countries; to showcase the multicultural heritage of the representative countries, to educate the contestants through personal development & coaching (by bringing in to specialists to work with them), and to provide opportunities to help build their careers & networks (through the MISS USSR platform).

The MISS USSR finals are a glamorous entertainment showcase celebrating individual beauty, fashion, arts & talents, with the platform also providing introductions and connections to open doors to new business opportunities around the world for the sponsors, partners and guests.